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商品編號： 9-394-073 出版日期： 1993/12/02 作者姓名： Dees, J. Gregory;Boatwright, Marc 商品類別： Other 商品規格： 22p 再版日期： 地域： United States 產業： Automotive 個案年度： 1993 - 1993
商品敘述：
Confronted by increasing market emphasis on customer satisfaction coupled with the success of General Motors'' Saturn Division with "no haggle" pricing, Ford Motor Co. examines the sales culture within its own dealers and considers how to implement policies that will change that culture.
涵蓋領域：
Business ethics;Sales;Sales promotions
相關資料：
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